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Sustainable Marketing Systems Djavlonbek Kadirov

SKU: BELL-4378162

$ 31.00 ~~$ 45.00~~ (-31%)

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Sustainable Marketing Systems Djavlonbek Kadirov instant download after payment.

Publisher: VDM Verlag Dr. Müller

File Extension: PDF

File size: 2.35 MB

Pages: 204

Author: Djavlonbek Kadirov

ISBN: 9783639237108, 3639237102

Language: English

Year: 2010

Product desciption

Sustainable Marketing Systems Djavlonbek Kadirov by Djavlonbek Kadirov 9783639237108, 3639237102 instant download after payment.

From the perspective of the original systems thinking, the existing conceptualisations of marketing systems seem to be inadequate. The author reviews a number of marketing systems conceptualisations and develops an alternative framework for investigating meanings in marketing systems. The interpretive study of the hybrid car marketing system demonstrates that this system represents the complex locus of meaning flows. This investigation sets an alternative foundation for re-defining the fundamental problems of macromarketing. The analysis should be especially useful to macromarketers, market system designers, and public policy makers.