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The Brand Benefits Playbook Why Customers Arent Buying What Youre Sellingand What To Do About It Allen Weiss

Name: The Brand Benefits Playbook Why Customers Arent Buying What Youre Sellingand What To Do About It Allen Weiss
SKU: BELL-56221358
Price: 31.00 USD
Availability: InStock
Rating: 5 (90 reviews)

SKU: BELL-56221358

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

90 reviews

The Brand Benefits Playbook Why Customers Arent Buying What Youre Sellingand What To Do About It Allen Weiss instant download after payment.

Publisher: BenBella Books

File Extension: EPUB

File size: 4.3 MB

Author: Allen Weiss, Deborah J. MacInnis

ISBN: 9781637745045, 1637745044

Language: English

Year: 2023

Product desciption

The Brand Benefits Playbook Why Customers Arent Buying What Youre Sellingand What To Do About It Allen Weiss by Allen Weiss, Deborah J. Macinnis 9781637745045, 1637745044 instant download after payment.

From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace.
Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.
Drs. Allen Weiss and Debbie J. MacInnis, professors and branding, brand benefits, and positioning experts, are about to change that. In The Brand Benefits Playbook, Weiss and MacInnis help readers understand, and transition to, a benefits-based model.
This focus on customer benefits will teach...