The Digital Marketers Playbook How To Effectively Collaborate With Agencies Freelancers And Digital Marketing Experts First Edition Diego Adolfo Carrasco Gubernatis by Diego Adolfo Carrasco Gubernatis 798868805462 instant download after payment.

With an emphasis on referential information, you’ll review some of the foundational concepts of digital marketing, including digital assets, advertising channels, formats, and customer awareness. You’ll also delve into targeting methods, audience segmentation, and the use of keywords for display and search ads.

Gain insights into key digital marketing metrics like CPC, CPV, CPM, clicks, and CTR, and how they impact campaign performance. Learn about conversion tracking, analytics, and how to interpret digital marketing reports to evaluate campaign success. Explore advanced topics such as the use of artificial intelligence in digital marketing for targeting and content optimization. Understand the landscape of legal, tax, and brand protection in the digital space.

The book's relevance stems from the increasing dominance of digital channels in marketing. In today's digital age, understanding and effectively utilizing digital marketing strategies is not just important but essential for businesses and marketers. The shift towards digital has been accelerated by technological advancements and changes in consumer behavior, making digital marketing skills more critical than ever, but not every executive and marketing professional has managed to stay on top of its developments.

The Digital Marketer's Playbook is an essential guide for those who have foundational knowledge in marketing but are relatively new to the domain of digital marketing.