The Functional Foods Revolution Healthy People Healthy Profits Michael Heasman Julian Mellentin by Michael Heasman; Julian Mellentin 9781136534041, 9781849776165, 1136534040, 1849776164 instant download after payment.

Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and.
Content: Tables, Figures, Boxes and Photos; Acronyms and Abbreviations; Acknowledgements; About the Authors; Introduction; A New Era in Food and Health Marketing; Fuelling Corporate and Scientific Ambition; Structure of the Book; A Window on the Modern Food System; A Note on Methods and Sources of Information; PART 1 A New Era in Food and Health?; Chapter 1 What are Functional Foods?; Chapter 2 Benecol --
the Rise and Fall of the Colossus of the Functional Food World?; PART 2 Risk, Regulation and Policy Dilemmas; Chapter 3 A Clash of Two Nutrition Revolutions and Cultures.
Abstract: Foods that promote human health - "functional foods" or nutraceuticals - have caught the imagination of the global food industry. Distinguishing hype from real hope, the authors of this study explain the dilemmas and contradictions the industry faces.