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The Marketing Century How Marketing Drives Business And Shapes Society The Chartered Institute Of Marketing 1st Edition The Cim

  • SKU: BELL-5310740
The Marketing Century How Marketing Drives Business And Shapes Society The Chartered Institute Of Marketing 1st Edition The Cim
$ 31.00 $ 45.00 (-31%)

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The Marketing Century How Marketing Drives Business And Shapes Society The Chartered Institute Of Marketing 1st Edition The Cim instant download after payment.

Publisher: Wiley
File Extension: PDF
File size: 2.28 MB
Pages: 272
Author: The CIM, Jeremy Kourdi
ISBN: 9780470660157, 9781119993599, 9781119974130, 9781119974147, 9781119208501, 1119208505, 1119974135, 1119974143, 0470660155
Language: English
Year: 2011
Edition: 1

Product desciption

The Marketing Century How Marketing Drives Business And Shapes Society The Chartered Institute Of Marketing 1st Edition The Cim by The Cim, Jeremy Kourdi 9780470660157, 9781119993599, 9781119974130, 9781119974147, 9781119208501, 1119208505, 1119974135, 1119974143, 0470660155 instant download after payment.

This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future.
Abstract: Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future.�

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