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The Michelin Men Driving An Empire 1st Herbert Lottman

  • SKU: BELL-2162724
The Michelin Men Driving An Empire 1st Herbert Lottman
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The Michelin Men Driving An Empire 1st Herbert Lottman instant download after payment.

Publisher: I. B. Tauris
File Extension: PDF
File size: 3.07 MB
Pages: 312
Author: Herbert Lottman
ISBN: 1860648967, 9781860648960
Language: English
Year: 2004
Edition: 1st

Product desciption

The Michelin Men Driving An Empire 1st Herbert Lottman by Herbert Lottman 1860648967, 9781860648960 instant download after payment.

The remarkable story of how two brothers--Edouard and Andre Michelin--turned the sleepy family rubber firm in the heart of rural France into one of the most innovative and successful tire makers in the world. Edouard, a landscape painter, displayed an engineering genius for tire making and product innovation, while Andre, trained as an engineer, displayed an artistic genius for advertising and marketing. Together they kick-started the world's automobile industry and gave us one of the most famous and best loved company logos--the "Michelin Man." In their relentless search for new ways to publicize and market their products, they created a tourist industry around the motor car and their now-legendary Michelin Guides.

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