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The Michelin Men Driving An Empire Herbert R Lottman

  • SKU: BELL-50672188
The Michelin Men Driving An Empire Herbert R Lottman
$ 31.00 $ 45.00 (-31%)

4.1

100 reviews

The Michelin Men Driving An Empire Herbert R Lottman instant download after payment.

Publisher: I.B.Tauris
File Extension: PDF
File size: 7.11 MB
Author: Herbert R Lottman
ISBN: 9780755623372, 0755623371
Language: English
Year: 2003

Product desciption

The Michelin Men Driving An Empire Herbert R Lottman by Herbert R Lottman 9780755623372, 0755623371 instant download after payment.

This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary “Michelin Guides”. The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.

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