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The Moneyraising Nonprofit Brand Motivating Donors To Give Give Happily And Keep On Giving 1st Edition Brooks

  • SKU: BELL-5311438
The Moneyraising Nonprofit Brand Motivating Donors To Give Give Happily And Keep On Giving 1st Edition Brooks
$ 31.00 $ 45.00 (-31%)

5.0

30 reviews

The Moneyraising Nonprofit Brand Motivating Donors To Give Give Happily And Keep On Giving 1st Edition Brooks instant download after payment.

Publisher: Wiley
File Extension: PDF
File size: 4.28 MB
Pages: 256
Author: Brooks, Jeff
ISBN: 9781118583425, 9781118583395, 9781118583401, 1118583396, 111858340X, 1118583426
Language: English
Year: 2014
Edition: 1

Product desciption

The Moneyraising Nonprofit Brand Motivating Donors To Give Give Happily And Keep On Giving 1st Edition Brooks by Brooks, Jeff 9781118583425, 9781118583395, 9781118583401, 1118583396, 111858340X, 1118583426 instant download after payment.

"Why commercial-style branding doesn't work for nonprofits--and what doesTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding--a well-developed discipline with a history of commercial success--fail when applied to nonprofits? The Money-Raising Nonprofit Brand + Website argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry. Offers a real-world fundraising strategies that work in the nonprofit world Disabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world Nonprofit fundraising is a fundamentally different world--financially, emotionally, and practically--than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do"--�
Abstract: Why commercial-style branding doesn't work for nonprofits and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked.�

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