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The Perfect Meal Charles Spence Betina Piquerasfiszman Spence

  • SKU: BELL-23289100
The Perfect Meal Charles Spence Betina Piquerasfiszman Spence
$ 31.00 $ 45.00 (-31%)

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The Perfect Meal Charles Spence Betina Piquerasfiszman Spence instant download after payment.

Publisher: Wiley
File Extension: EPUB
File size: 10.52 MB
Author: Charles Spence & Betina Piqueras-Fiszman [Spence, Charles & Piqueras-Fiszman, Betina]
ISBN: 9781118491027, 1118491025
Language: English
Year: 2014

Product desciption

The Perfect Meal Charles Spence Betina Piquerasfiszman Spence by Charles Spence & Betina Piqueras-fiszman [spence, Charles & Piqueras-fiszman, Betina] 9781118491027, 1118491025 instant download after payment.

The authors of The Perfect Meal examine all of the elements that contribute to the diner’s experience of a meal (primarily at a restaurant) and investigate how each of the diner’s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner’s overall experience.

Examples are:

  • the colour of the plate (visual)
  • the shape of the glass (visual/tactile)
  • the names used to describe the dishes (cognitive)
  • the background music playing inside the restaurant (aural)
  • Novel approaches to understanding the diner’s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.

    The EPUB format of this title may not be compatible for use on all handheld devices.

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