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The Perfect Meal The Multisensory Science Of Food And Dining 1st Edition Charles Spence

  • SKU: BELL-4768896
The Perfect Meal The Multisensory Science Of Food And Dining 1st Edition Charles Spence
$ 31.00 $ 45.00 (-31%)

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The Perfect Meal The Multisensory Science Of Food And Dining 1st Edition Charles Spence instant download after payment.

Publisher: Wiley-Blackwell
File Extension: PDF
File size: 5.32 MB
Pages: 424
Author: Charles Spence, Betina Piqueras-Fiszman
ISBN: 9781118490822, 1118490827
Language: English
Year: 2014
Edition: 1

Product desciption

The Perfect Meal The Multisensory Science Of Food And Dining 1st Edition Charles Spence by Charles Spence, Betina Piqueras-fiszman 9781118490822, 1118490827 instant download after payment.

The authors of The Perfect Meal examine all of the elements that contribute to the diner’s experience of a meal (primarily at a restaurant) and investigate how each of the diner’s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner’s overall experience.

Examples are:

  • the colour of the plate (visual)
  • the shape of the glass (visual/tactile)
  • the names used to describe the dishes (cognitive)
  • the background music playing inside the restaurant (aural)

Novel approaches to understanding the diner’s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.

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