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The Price Is Wrong Understanding What Makes A Price Seem Fair And The True Cost Of Unfair Pricing Sarah Maxwell

Name: The Price Is Wrong Understanding What Makes A Price Seem Fair And The True Cost Of Unfair Pricing Sarah Maxwell
SKU: BELL-1080536
Price: 31.00 USD
Availability: InStock
Rating: 5 (78 reviews)

SKU: BELL-1080536

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

78 reviews

The Price Is Wrong Understanding What Makes A Price Seem Fair And The True Cost Of Unfair Pricing Sarah Maxwell instant download after payment.

Publisher: Wiley

File Extension: PDF

File size: 1.11 MB

Pages: 259

Author: Sarah Maxwell

ISBN: 9780470139097, 0470139099

Language: English

Year: 2008

Product desciption

The Price Is Wrong Understanding What Makes A Price Seem Fair And The True Cost Of Unfair Pricing Sarah Maxwell by Sarah Maxwell 9780470139097, 0470139099 instant download after payment.

Fair pricing is an issue that affects us all, whether were consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practicesacross a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasolineimpact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.