The Product Managers Desk Reference 3rd Edition 3rd Steven Haines by Steven Haines 9781260468540, 1260468542 instant download after payment.

The definitive guide to product management―updated for a more digital, more global, more competitive business landscape
The
digital age is here to stay. That means the pace of business change
will only increase and competitive forces will challenge you, and your
role as a product manager.  This is the book that provides the only
definitive body of knowledge of product management that you and your
product teams can use to optimize your product’s business.
The Product Manager’s Desk Reference
has long been the go-to resource for product managers who seek to
deliver quantifiable benefits to their company. In this fully revised
edition of this bestseller, veteran product management thought leader
Steven Haines lays out a repeatable process for product management
organizational transformation, providing a clear roadmap you can follow
to become the entrepreneurial strategic thinker who can drive your
organization (and your career) into the future! As an added benefit, all
readers will have access to digital tools, templates, and guides to
help them on their career journey, simply by going to www.sequentlearning.com/community.
 
Packed with important updates and revisions, The Product Manager’s Desk Reference, Third Edition provides essential advice on:

• * Companies with portfolio of digital and traditional products
• * Utilization of various development methods (waterfall and agile)
• * Product design methods to deliver better user experiences
• * Strategic thinking and business analysis
• * Cross-functional product team collaboration
• * Product portfolio management and product discontinuation

Room
for error in today’s fast-paced business environment shrinks by the
minute. Packed with an array of new tools, techniques, and best
practices―along with an explicit emphasis on data, analytics, and
product performance―this new edition of the definitive product
management resource is a timely and actionable guide to kicking your
product management strategies into high gear.