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100 reviewsSounds a bit crazy, right?
Well, it might sound crazy. But it’s not impossible.
And I know this because this is what I did over the last 5 years: guided 408+ software companies to $1 Billion in collective self-serve revenue – using product-led growth and effective operations management.
After all, product-led growth is what Slack, Miro, Google, and OpenAI used to scale to legendary heights.
But here’s the thing: product-led growth isn’t a silver bullet.
Simply slapping on a free trial or freemium tier to existing software doesn’t guarantee you’ll suddenly drive millions in revenue.
But after 9 years of working alongside hundreds of SaaS companies, diligently tracking what they did and when–and how that impacted their revenue–I was able to pin down what separates the wildly successful, multi-million-dollar product-led SaaS companies from the rest.
And no, they didn’t just have great onboarding.
Or transparent pricing.
What these companies had was a driven, visionary founder who set up an unshakeable foundation for the future of their company. A foundation so strong it could easily support their exponential growth.
What’s more, there were 9 key elements that repeated themselves across these foundations, forming an exact operations system for building and scaling a profitable, product-led company to 7, 8, even 9 figures in revenue—and beyond.
And that’s what I want to share with you today.
Hi, I’m Wes Bush, founder of ProductLed.com and author of the bestseller “Product-Led Growth: How to Build a Product That Sells Itself.”
And in this new book, The Product-Led Playbook, I’m sharing with you the ProductLed System™ – an operations system of 9 elements that SaaS companies can implement to build that same unshakeable foundation for scaling their ARR to multiple millions without a sales team.
All boiled down into a simple, step-by-step process.
“This book is the go-to manual for building a successful product-led
…