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The Psychology Of Advertising Fennis Bob M Stroebe Wolfgang

  • SKU: BELL-42272152
The Psychology Of Advertising Fennis Bob M Stroebe Wolfgang
$ 31.00 $ 45.00 (-31%)

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The Psychology Of Advertising Fennis Bob M Stroebe Wolfgang instant download after payment.

Publisher: Taylor & Francis
File Extension: EPUB
File size: 2.42 MB
Author: Fennis, Bob M., Stroebe, Wolfgang
Language: English
Year: 2010

Product desciption

The Psychology Of Advertising Fennis Bob M Stroebe Wolfgang by Fennis, Bob M., Stroebe, Wolfgang instant download after payment.

This book discusses key topics from social and consumer psychology. Questions are addressed such as: What impact does advertising have on consumer behaviour? How do consumers make sense of advertising messages? What messages "get across" and why?

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