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The Public Relations Firm First Edition Pritchard Robert D Smith

  • SKU: BELL-5267504
The Public Relations Firm First Edition Pritchard Robert D Smith
$ 31.00 $ 45.00 (-31%)

4.0

56 reviews

The Public Relations Firm First Edition Pritchard Robert D Smith instant download after payment.

Publisher: Business Expert Press
File Extension: PDF
File size: 3.26 MB
Pages: 200
Author: Pritchard, Robert D.; Smith, Stacey
ISBN: 9781606496640, 9781606496657, 1606496646, 1606496654
Language: English
Year: 2015
Edition: First edition

Product desciption

The Public Relations Firm First Edition Pritchard Robert D Smith by Pritchard, Robert D.; Smith, Stacey 9781606496640, 9781606496657, 1606496646, 1606496654 instant download after payment.

This book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations agencies. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in between. This book is intended for a broad audience including students and faculty in public relations programs and practicing business executives. The goal is to inform management practice and help current and future business leaders identify and better utilize public relations agencies

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