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The Reputable Firm How Digitalization Of Communication Is Revolutionizing Reputation Management 1st Edition Pekka Aula

  • SKU: BELL-5235804
The Reputable Firm How Digitalization Of Communication Is Revolutionizing Reputation Management 1st Edition Pekka Aula
$ 31.00 $ 45.00 (-31%)

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The Reputable Firm How Digitalization Of Communication Is Revolutionizing Reputation Management 1st Edition Pekka Aula instant download after payment.

Publisher: Springer International Publishing
File Extension: PDF
File size: 2.95 MB
Pages: 224
Author: Pekka Aula, Jouni Heinonen
ISBN: 9783319220079, 3319220071
Language: English
Year: 2016
Edition: 1

Product desciption

The Reputable Firm How Digitalization Of Communication Is Revolutionizing Reputation Management 1st Edition Pekka Aula by Pekka Aula, Jouni Heinonen 9783319220079, 3319220071 instant download after payment.

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.

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