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The Sage Handbook Of Marketing Ethics 1st Edition Lynne Eagle

SKU: BELL-23470820

$ 31.00 ~~$ 45.00~~ (-31%)

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The Sage Handbook Of Marketing Ethics 1st Edition Lynne Eagle instant download after payment.

Publisher: SAGE Publications

File Extension: PDF

File size: 13.19 MB

Pages: 577

Author: Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor

ISBN: 9781529709292, 9781529736786, 9781529737677, 1529709296, 1529736781, 1529737672

Language: English

Year: 2021

Edition: 1st Edition

Product desciption

The Sage Handbook Of Marketing Ethics 1st Edition Lynne Eagle by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor 9781529709292, 9781529736786, 9781529737677, 1529709296, 1529736781, 1529737672 instant download after payment.

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.