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The Sage Handbook Of Marketing Theory 1st Edition Pauline Maclaran

  • SKU: BELL-6864956
The Sage Handbook Of Marketing Theory 1st Edition Pauline Maclaran
$ 31.00 $ 45.00 (-31%)

5.0

88 reviews

The Sage Handbook Of Marketing Theory 1st Edition Pauline Maclaran instant download after payment.

Publisher: SAGE
File Extension: PDF
File size: 4.19 MB
Pages: 544
Author: Pauline Maclaran, Michael Saren, Barbara Stern, Mark Tadajewski (eds.)
ISBN: 9781847875051, 9781446270516, 9781446222454, 9781446206980, 184787505X
Language: English
Year: 2009
Edition: 1

Product desciption

The Sage Handbook Of Marketing Theory 1st Edition Pauline Maclaran by Pauline Maclaran, Michael Saren, Barbara Stern, Mark Tadajewski (eds.) 9781847875051, 9781446270516, 9781446222454, 9781446206980, 184787505X instant download after payment.

This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. The collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.

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