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The Strategy And Tactics Of Pricing A Guide To Growing More Profitably 6th Ed Mller

  • SKU: BELL-10608146
The Strategy And Tactics Of Pricing A Guide To Growing More Profitably 6th Ed Mller
$ 31.00 $ 45.00 (-31%)

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The Strategy And Tactics Of Pricing A Guide To Growing More Profitably 6th Ed Mller instant download after payment.

Publisher: Routledge, Taylor & Francis
File Extension: PDF
File size: 4.14 MB
Pages: 331
Author: Müller, Georg; Nagle, Thomas T.
ISBN: 9781138737501, 9781138737518, 113873750X, 1138737518
Language: English
Year: 2018
Edition: 6th ed.

Product desciption

The Strategy And Tactics Of Pricing A Guide To Growing More Profitably 6th Ed Mller by Müller, Georg; Nagle, Thomas T. 9781138737501, 9781138737518, 113873750X, 1138737518 instant download after payment.

"Explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics."--Descripción del editor. 

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