Tko Sales Ten Knockout Strategies For Selling More Of Anything Dave Andersonauth by Dave Anderson(auth.) 9780470171783, 9781118256077, 0470171782, 1118256077 instant download after payment.

Practical business guides that pull no punches

Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers need.

These quick and to-the-point guides feature detailed techniques and effective strategies presented in user-friendly chapters that are packed with checklists, examples, and practical resources. In each book, readers will find real-world advice in a fast and powerful format that includes:

• Words of Wisdom or "Right Hook Rules"-bite-sized memorable quotes
• Case Studies or "Opening Bell" Stories-real-life business lessons
• Effective Strategies or "Left Hook Laws"-all-meat, no-fat business strategies
• Incisive or "Standard Eight Count" Questions-insightful inquiries that prompt the reader to action
• Quick or "Knockout" Summaries-bullet points that sum-up each chapter and offer easy reference

Content:
Chapter 1 Make the First Sale to Yourself (pages 1–10):
Chapter 2 Sell Yourself Before You Sell Your Product (pages 11–20):
Chapter 3 Have Heart Surgery Every Day (pages 21–33):
Chapter 4 Sell with Your Ears (pages 35–44):
Chapter 5 Remember that Less Is More Because More Is a Bore (pages 45–54):
Chapter 6 Ask and Ye Shall Receive… and If You Don't, Ask Again (pages 55–67):
Chapter 7 Stop Objections in Their Tracks (pages 69–79):
Chapter 8 Make Your List and Check it Twice (pages 81–95):
Chapter 9 Decide Where, What, When, How, and Now (pages 97–109):
Chapter 10 Knockout Summary for Follow?Through (pages 111–122):