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Understanding Media Semiotics Marcel Danesi

Name: Understanding Media Semiotics Marcel Danesi
SKU: BELL-2326956
Price: 31.00 USD
Availability: InStock
Rating: 5 (88 reviews)

SKU: BELL-2326956

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

88 reviews

Understanding Media Semiotics Marcel Danesi instant download after payment.

Publisher: A Hodder Arnold Publication

File Extension: PDF

File size: 14.15 MB

Pages: 264

Author: Marcel Danesi

ISBN: 9780340808832, 9780340808849, 0340808837, 0340808845

Language: English

Year: 2002

Product desciption

Understanding Media Semiotics Marcel Danesi by Marcel Danesi 9780340808832, 9780340808849, 0340808837, 0340808845 instant download after payment.

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet.