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Ux Strategy Jaime Levy

  • SKU: BELL-38255628
Ux Strategy Jaime Levy
$ 31.00 $ 45.00 (-31%)

4.1

20 reviews

Ux Strategy Jaime Levy instant download after payment.

Publisher: O'Reilly Media
File Extension: EPUB
File size: 11.03 MB
Author: Jaime Levy
Language: English
Year: 2015

Product desciption

Ux Strategy Jaime Levy by Jaime Levy instant download after payment.

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people like to use.

Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through interviews with top strategists.

  • Define and validate your target users through provisional personas and customer discovery techniques
  • Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
  • Focus your team on the primary utility and...
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