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Valuespace Winning The Battle For Market Leadership Lessons From The Worlds Most Admired Companies Banwari Mittal

  • SKU: BELL-34482212
Valuespace Winning The Battle For Market Leadership Lessons From The Worlds Most Admired Companies Banwari Mittal
$ 31.00 $ 45.00 (-31%)

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Valuespace Winning The Battle For Market Leadership Lessons From The Worlds Most Admired Companies Banwari Mittal instant download after payment.

Publisher: McGraw-Hill
File Extension: PDF
File size: 1.85 MB
Pages: 281
Author: Banwari Mittal, Jagdish N Sheth
ISBN: 9780071382694, 9780071375276, 0071382690, 0071375279
Language: English
Year: 2001

Product desciption

Valuespace Winning The Battle For Market Leadership Lessons From The Worlds Most Admired Companies Banwari Mittal by Banwari Mittal, Jagdish N Sheth 9780071382694, 9780071375276, 0071382690, 0071375279 instant download after payment.

This text describes a value-based approach to achieving market dominance called ValueSpace. Using results from a research study the authors show that value is the "missing link" in achieving customer loyalty, and that the three main components of customer value are performance, price and service.

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