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Advertising And Promotion Communicating Brands 1st Edition Dr Chris Hackley

  • SKU: BELL-1536918
Advertising And Promotion Communicating Brands 1st Edition Dr Chris Hackley
$ 31.00 $ 45.00 (-31%)

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Advertising And Promotion Communicating Brands 1st Edition Dr Chris Hackley instant download after payment.

Publisher: Sage Publications Ltd
File Extension: PDF
File size: 1.05 MB
Pages: 273
Author: Dr Chris Hackley
ISBN: 9780761941538, 0761941533
Language: English
Year: 2005
Edition: 1

Product desciption

Advertising And Promotion Communicating Brands 1st Edition Dr Chris Hackley by Dr Chris Hackley 9780761941538, 0761941533 instant download after payment.

A detailed account of contemporary marketing practice that draws on original research and first-hand information from top international agencies. The book has original case vignettes, case study questions and review exercises. It is packed with useful sources for further reading and a glossary at the back to explain technical terms. There are colour photographs of original case examples. Framed within a theoretical stance it considers both the production and the consumption of marketing communication. This is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.

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