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EbookBell Team
4.4
82 reviews
ISBN 10: 160453107X
ISBN 13: 978-1604531077
Author: Marcia Amidon Lusted
This book gives readers a balanced look at the issue of advertising to children and its surrounding arguments. Advertising to Children familiarizes readers with the basics of marketing and selling products, the history of children as consumers, current marketing strategies, food marketing, branding, and overconsumption. Color photos and informative sidebars accompany easy-to-follow text. Features include a timeline, facts, additional resources, web sites, a glossary, a bibliography, and an index.
advertising and children
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Tags: Marcia Amidon Lusted, Advertising, Children
