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Brands And Branding Brown Stephen 1955 March 23 Author

  • SKU: BELL-239958110
Brands And Branding Brown Stephen 1955 March 23 Author
$ 35.00 $ 45.00 (-22%)

4.4

62 reviews

Brands And Branding Brown Stephen 1955 March 23 Author instant download after payment.

Publisher: London : SAGE Publications Ltd
File Extension: PDF
File size: 16.83 MB
Author: Brown, Stephen, 1955 March 23- author
Language: English
Year: 2016

Product desciption

Brands And Branding Brown Stephen 1955 March 23 Author by Brown, Stephen, 1955 March 23- Author instant download after payment.

xi, 282 pages ; 25 cm, This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands, Includes bibliographical references (pages 247-276) and index, The rudiments of branding -- Brand names matter -- Logos, slogans, mascots, and more -- Brands tell stories -- Brands are living things -- Consumers beware -- Brand management -- Expanding the brand -- The brand stops here -- The dark side of the brand -- Pop goes the brand -- The brand finale