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Brands And Gaming The Computer Gaming Phenomenon And The Impact Of Brands On Gaming David Nichols

  • SKU: BELL-2477288
Brands And Gaming The Computer Gaming Phenomenon And The Impact Of Brands On Gaming David Nichols
$ 31.00 $ 45.00 (-31%)

4.1

50 reviews

Brands And Gaming The Computer Gaming Phenomenon And The Impact Of Brands On Gaming David Nichols instant download after payment.

Publisher: Palgrave Macmillan
File Extension: PDF
File size: 1.63 MB
Pages: 177
Author: David Nichols, Tom Farrand, Tom Rowley, Matt Avery
ISBN: 9781403998972, 1403998973
Language: English
Year: 2006

Product desciption

Brands And Gaming The Computer Gaming Phenomenon And The Impact Of Brands On Gaming David Nichols by David Nichols, Tom Farrand, Tom Rowley, Matt Avery 9781403998972, 1403998973 instant download after payment.

The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development

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