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Consumer Trends And New Product Opportunities In The Food Sector Klaus Grunert

  • SKU: BELL-6837614
Consumer Trends And New Product Opportunities In The Food Sector Klaus Grunert
$ 31.00 $ 45.00 (-31%)

4.7

16 reviews

Consumer Trends And New Product Opportunities In The Food Sector Klaus Grunert instant download after payment.

Publisher: Wageningen Academic Publishers
File Extension: PDF
File size: 2.8 MB
Pages: 236
Author: Klaus Grunert
ISBN: 9789086863075, 9789086868520, 9086863078, 9086868525
Language: English
Year: 2017

Product desciption

Consumer Trends And New Product Opportunities In The Food Sector Klaus Grunert by Klaus Grunert 9789086863075, 9789086868520, 9086863078, 9086868525 instant download after payment.

The food sector is changing. Consumers want not only tasty and healthy food products, but products that are sustainable and authentic. At the same time, new developments in farming, food processing, and retailing open up new opportunities in the development of food products. Bridging these challenges and opportunities is a major task for food marketing.This book traces consumer trends regarding healthiness, sustainability, authenticity, and convenience. It gives an introduction to current developments in farming, in food processing technology, and in retailing. It also explains how segmentation and consumer-led product development can lead to new food products in response to these trends

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