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Consumers Corporations And Public Health A Casebased Approach To Sustainable Business First Edition John A Quelch

Name: Consumers Corporations And Public Health A Casebased Approach To Sustainable Business First Edition John A Quelch
SKU: BELL-5892584
Price: 31.00 USD
Availability: InStock
Rating: 4 (96 reviews)

SKU: BELL-5892584

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

96 reviews

Consumers Corporations And Public Health A Casebased Approach To Sustainable Business First Edition John A Quelch instant download after payment.

Publisher: Oxford University Press

File Extension: PDF

File size: 15.58 MB

Pages: 365

Author: John A. Quelch

ISBN: 9780190235123, 0190235128

Language: English

Year: 2016

Edition: First edition

Product desciption

Consumers Corporations And Public Health A Casebased Approach To Sustainable Business First Edition John A Quelch by John A. Quelch 9780190235123, 0190235128 instant download after payment.

The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.
Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes.