EbookBell.com

Most ebook files are in PDF format, so you can easily read them using various software such as Foxit Reader or directly on the Google Chrome browser.
Some ebook files are released by publishers in other formats such as .awz, .mobi, .epub, .fb2, etc. You may need to install specific software to read these formats on mobile/PC, such as Calibre.

Please read the tutorial at this link: https://ebookbell.com/faq

We offer FREE conversion to the popular formats you request; however, this may take some time. Therefore, right after payment, please email us, and we will try to provide the service as quickly as possible.

For some exceptional file formats or broken links (if any), please refrain from opening any disputes. Instead, email us first, and we will try to assist within a maximum of 6 hours.

EbookBell Team

Contemporary Advertising 13th Edition William F Arens Michael F Weigold Christian Arens

Name: Contemporary Advertising 13th Edition William F Arens Michael F Weigold Christian Arens
SKU: BELL-10942148
Price: 31.00 USD
Availability: InStock
Rating: 4.1 (80 reviews)

SKU: BELL-10942148

$ 31.00 ~~$ 45.00~~ (-31%)

4.1

80 reviews

Contemporary Advertising 13th Edition William F Arens Michael F Weigold Christian Arens instant download after payment.

Publisher: McGraw-Hill

File Extension: PDF

File size: 51.57 MB

Author: William F. Arens; Michael F. Weigold; Christian Arens

ISBN: 9780071220606, 9780073530031, 0071220607, 0073530034

Language: English

Year: 2010

Edition: 13

Product desciption

Contemporary Advertising 13th Edition William F Arens Michael F Weigold Christian Arens by William F. Arens; Michael F. Weigold; Christian Arens 9780071220606, 9780073530031, 0071220607, 0073530034 instant download after payment.

CONTEMPORARY ADVERTISING, 13e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.