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Contemporary Advertising And Integrated Marketing Communications 15th Edition William F Arens

SKU: BELL-32793494

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

56 reviews

Contemporary Advertising And Integrated Marketing Communications 15th Edition William F Arens instant download after payment.

Publisher: McGraw-Hill

File Extension: PDF

File size: 37.72 MB

Pages: 747

Author: William F. Arens, Michael F. Weigold

ISBN: 9781259548154, 1259548155

Language: English

Year: 2016

Edition: 15

Product desciption

Contemporary Advertising And Integrated Marketing Communications 15th Edition William F Arens by William F. Arens, Michael F. Weigold 9781259548154, 1259548155 instant download after payment.

Contemporary Advertising, 13/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.