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Customercentricity The New Path To Product Innovation And Profitability Josep F Valls Gimnez

  • SKU: BELL-10467124
Customercentricity The New Path To Product Innovation And Profitability Josep F Valls Gimnez
$ 31.00 $ 45.00 (-31%)

4.0

66 reviews

Customercentricity The New Path To Product Innovation And Profitability Josep F Valls Gimnez instant download after payment.

Publisher: Cambridge Scholars Publishing
File Extension: PDF
File size: 1.66 MB
Pages: 158
Author: Josep F. Valls Giménez
ISBN: 9781527515871, 9781527519138, 1527515877, 1527519139
Language: English
Year: 2018

Product desciption

Customercentricity The New Path To Product Innovation And Profitability Josep F Valls Gimnez by Josep F. Valls Giménez 9781527515871, 9781527519138, 1527515877, 1527519139 instant download after payment.

The empowered customer is here to stay. With a low tolerance for subpar experiences, they have no qualms in switching brands if disappointed, and expect companies to provide offers that are personally relevant to them. This realisation has led enterprises to revamp their business strategies to meet the high expectations of these savvy and hyper-connected consumers. This requires a 360 degree customer-centric approach--fuelled by big data--that attempts to understand customer problems and deliver timely solutions. The ability to use customer journey mapping and real-time analytics to unlock act

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