Essentials Of Marketing 3rd Ed Pettitt Stephen Brassington Frances by Pettitt, Stephen; Brassington, Frances 9780120287086, 9780273727644, 9780273728139, 9784554554554, 0120287080, 0273727648, 027372813X, 4554554554, 2320120287081 instant download after payment.

Accessible to students with no prior study of Marketing and from all different backgrounds Brassington Essentials is a fun, up to date and interesting introduction to Marketing. The book has a great feel, full of large colour photos and frequent interesting cases from brands you will recognise, often with thought-provoking content that is relevant to the reader and accompanied by leading-edge online learning supports in the MyMarketingLab. Like Brassington's Principles of Marketing, this 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.