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Essentials Of Marketing Communications 3rd Edition 3rd Edition Jim Blythe

  • SKU: BELL-2337752
Essentials Of Marketing Communications 3rd Edition 3rd Edition Jim Blythe
$ 31.00 $ 45.00 (-31%)

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Essentials Of Marketing Communications 3rd Edition 3rd Edition Jim Blythe instant download after payment.

Publisher: Prentice Hall
File Extension: PDF
File size: 18.49 MB
Pages: 347
Author: Jim Blythe
ISBN: 9780273702054, 9781405871990, 027370205X, 1405871997
Language: English
Year: 2006
Edition: 3

Product desciption

Essentials Of Marketing Communications 3rd Edition 3rd Edition Jim Blythe by Jim Blythe 9780273702054, 9781405871990, 027370205X, 1405871997 instant download after payment.

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.

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