EbookBell.com

Most ebook files are in PDF format, so you can easily read them using various software such as Foxit Reader or directly on the Google Chrome browser.
Some ebook files are released by publishers in other formats such as .awz, .mobi, .epub, .fb2, etc. You may need to install specific software to read these formats on mobile/PC, such as Calibre.

Please read the tutorial at this link: https://ebookbell.com/faq

We offer FREE conversion to the popular formats you request; however, this may take some time. Therefore, right after payment, please email us, and we will try to provide the service as quickly as possible.

For some exceptional file formats or broken links (if any), please refrain from opening any disputes. Instead, email us first, and we will try to assist within a maximum of 6 hours.

EbookBell Team

Financial Services Marketing An International Guide To Principles And Practice 1st Edition Christine Ennew

Name: Financial Services Marketing An International Guide To Principles And Practice 1st Edition Christine Ennew
SKU: BELL-1402496
Price: 31.00 USD
Availability: InStock
Rating: 5 (58 reviews)

SKU: BELL-1402496

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

58 reviews

Financial Services Marketing An International Guide To Principles And Practice 1st Edition Christine Ennew instant download after payment.

Publisher: Butterworth-Heinemann

File Extension: PDF

File size: 1.8 MB

Pages: 417

Author: Christine Ennew, Nigel Waite

ISBN: 9780080465609, 9780750669979, 0750669977, 0080465609

Language: English

Year: 2006

Edition: 1

Product desciption

Financial Services Marketing An International Guide To Principles And Practice 1st Edition Christine Ennew by Christine Ennew, Nigel Waite 9780080465609, 9780750669979, 0750669977, 0080465609 instant download after payment.

Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available. * Comprehensive coverage of the fundamentals of: financial services strategy, customer acquisition, and customer development * Strong international dimension: Asian-Pacific, European and US examples * Draws on both academic theory and practitioner experience, ensuring a blend of academic rigour and insight from practice