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International Marketing Strategy 5 Ed Nachdr Bradley Frank

  • SKU: BELL-21976960
International Marketing Strategy 5 Ed Nachdr Bradley Frank
$ 31.00 $ 45.00 (-31%)

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International Marketing Strategy 5 Ed Nachdr Bradley Frank instant download after payment.

Publisher: Pearson Education; Financial Times Prentice Hall
File Extension: PDF
File size: 6.37 MB
Author: Bradley, Frank
ISBN: 9780273686880, 0273686887
Language: English
Year: 2005
Edition: 5. ed., Nachdr.

Product desciption

International Marketing Strategy 5 Ed Nachdr Bradley Frank by Bradley, Frank 9780273686880, 0273686887 instant download after payment.

Illustrating the full range of tasks facing the firm in today's competitive business environment, this book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment, technological forces and strengths and weaknesses of the firm.

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