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International Marketing Rle International Business Strategy And Management Colin Gilligan Martin Hird

Name: International Marketing Rle International Business Strategy And Management Colin Gilligan Martin Hird
SKU: BELL-51249488
Price: 31.00 USD
Availability: InStock
Rating: 4.1 (50 reviews)

SKU: BELL-51249488

$ 31.00 ~~$ 45.00~~ (-31%)

4.1

50 reviews

International Marketing Rle International Business Strategy And Management Colin Gilligan Martin Hird instant download after payment.

Publisher: Taylor & Francis Group

File Extension: EPUB

File size: 4.32 MB

Pages: 329

Author: Colin Gilligan; Martin Hird

ISBN: 9781135133870, 1135133875

Language: English

Year: 2012

Product desciption

International Marketing Rle International Business Strategy And Management Colin Gilligan Martin Hird by Colin Gilligan; Martin Hird 9781135133870, 1135133875 instant download after payment.

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.