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International Marketing Strategy Analysis Development Implementation 8th Edition Robin Lowe

Name: International Marketing Strategy Analysis Development Implementation 8th Edition Robin Lowe
SKU: BELL-34823294
Price: 31.00 USD
Availability: InStock
Rating: 4.7 (56 reviews)

SKU: BELL-34823294

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

56 reviews

International Marketing Strategy Analysis Development Implementation 8th Edition Robin Lowe instant download after payment.

Publisher: Cengage Learning EMEA

File Extension: PDF

File size: 20.39 MB

Author: Robin Lowe, Alexandra Kenyon, Isobel Doole

ISBN: 9781473758742, 1473758742

Language: English

Year: 2019

Edition: 8

Product desciption

International Marketing Strategy Analysis Development Implementation 8th Edition Robin Lowe by Robin Lowe, Alexandra Kenyon, Isobel Doole 9781473758742, 1473758742 instant download after payment.

Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides students with accessible content from around the world including newly emerging economies as well as explaining the increasingly global risks such as natural disasters and the role of digital developments. An exciting range of features including Management Challenges, Directed Study Activities and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.