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International marketing strategy 5th Edition by Frank Bradley ISBN 0273686887 978-0273686880

  • SKU: BELL-21976960
International marketing strategy 5th Edition by Frank Bradley ISBN 0273686887 978-0273686880
$ 35.00 $ 45.00 (-22%)

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International marketing strategy 5th Edition by Frank Bradley ISBN 0273686887 978-0273686880 instant download after payment.

Publisher: Pearson Education; Financial Times Prentice Hall
File Extension: PDF
File size: 6.37 MB
Author: Bradley, Frank
ISBN: 9780273686880, 0273686887
Language: English
Year: 2005
Edition: 5. ed., Nachdr.

Product desciption

International marketing strategy 5th Edition by Frank Bradley ISBN 0273686887 978-0273686880 by Bradley, Frank 9780273686880, 0273686887 instant download after payment.

International marketing strategy 5th Edition by Frank Bradley - Ebook PDF Instant Download/Delivery: 0273686887, 978-0273686880

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Product details:

ISBN 10: 0273686887

ISBN 13: 978-0273686880 

Author: Frank Bradley

International Marketing Strategy, 5th Edition illustrates the full range of tasks facing the firm in today’s competitive business environment. The book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment, technological forces and strengths and weaknesses of the firm.

The book is truly international and has been written from the point of view of the firm competing in international markets irrespective of country of origin and is strongly research based.

The fifth edition is relevant for final year undergraduates or postgraduates who already have a marketing management background. This book will also appeal to the manager who thinks strategically about the development and growth of the firm in international markets and to managers who wish to keep abreast of the most recent thinking in their specialized field.

Table of contents:

Part 1: Understanding the International Marketing Environment

Part 2: Product and Brand Strategies in International Markets

Part 3: Strategic Challenge of International Market Entry

Part 4: International Marketing Operations

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Tags: Frank Bradley, International, Marketing, Strategy

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