EbookBell.com

Most ebook files are in PDF format, so you can easily read them using various software such as Foxit Reader or directly on the Google Chrome browser.
Some ebook files are released by publishers in other formats such as .awz, .mobi, .epub, .fb2, etc. You may need to install specific software to read these formats on mobile/PC, such as Calibre.

Please read the tutorial at this link: https://ebookbell.com/faq

We offer FREE conversion to the popular formats you request; however, this may take some time. Therefore, right after payment, please email us, and we will try to provide the service as quickly as possible.

For some exceptional file formats or broken links (if any), please refrain from opening any disputes. Instead, email us first, and we will try to assist within a maximum of 6 hours.

EbookBell Team

Kellogg On Advertising Media The Kellogg School Of Management 1st Edition Bobby J Calder

SKU: BELL-5310632

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

24 reviews

Kellogg On Advertising Media The Kellogg School Of Management 1st Edition Bobby J Calder instant download after payment.

Publisher: John Wiley & Sons

File Extension: PDF

File size: 6.3 MB

Pages: 292

Author: Bobby J. Calder, Philip Kotler

ISBN: 9780470119860, 9781118429112, 9781119198154, 1118429117, 1119198151, 0470119861

Language: English

Year: 2008

Edition: 1

Product desciption

Kellogg On Advertising Media The Kellogg School Of Management 1st Edition Bobby J Calder by Bobby J. Calder, Philip Kotler 9780470119860, 9781118429112, 9781119198154, 1118429117, 1119198151, 0470119861 instant download after payment.

"This book is the ultimate guide to communicating with consumers in today's advertising and media climate." "Most marketers today face strong competition from products that are well positioned and high-quality. The job of marketing communications is increasingly to find ways of not just delivering an ad message but also of engaging the consumer, of getting the consumer to feel the brand is relevant to their lives. This cutting-edge book from world-renowned Kellogg faculty and leading practitioners explains the exciting new ways advertising and media are doing just that."--Jacket.�
Abstract: "This book is the ultimate guide to communicating with consumers in today's advertising and media climate." "Most marketers today face strong competition from products that are well positioned and high-quality. The job of marketing communications is increasingly to find ways of not just delivering an ad message but also of engaging the consumer, of getting the consumer to feel the brand is relevant to their lives. This cutting-edge book from world-renowned Kellogg faculty and leading practitioners explains the exciting new ways advertising and media are doing just that."--Jacket