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Kellogg On Marketing 2nd Edition Alice M Tybout Bobby J Calder

Name: Kellogg On Marketing 2nd Edition Alice M Tybout Bobby J Calder
SKU: BELL-5310634
Price: 31.00 USD
Availability: InStock
Rating: 4.7 (26 reviews)

SKU: BELL-5310634

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

26 reviews

Kellogg On Marketing 2nd Edition Alice M Tybout Bobby J Calder instant download after payment.

Publisher: Wiley

File Extension: PDF

File size: 3.63 MB

Pages: 426

Author: Alice M. Tybout, Bobby J. Calder, Philip Kotler

ISBN: 9780470580141, 9780470877623, 9780470877388, 9780470877630, 9781119199892, 0470877626, 0470877634, 1119199891, 0470580143

Language: English

Year: 2010

Edition: 2

Product desciption

Kellogg On Marketing 2nd Edition Alice M Tybout Bobby J Calder by Alice M. Tybout, Bobby J. Calder, Philip Kotler 9780470580141, 9780470877623, 9780470877388, 9780470877630, 9781119199892, 0470877626, 0470877634, 1119199891, 0470580143 instant download after payment.

The business classic, fully revised and updated for today's marketers. The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.: Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding; With a foreword by Philip Kotler; The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing.�
Abstract: This business classic has been thoroughly revised and updated for today s marketers.

The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.�