Kellogg On Branding The Marketing Faculty Of The Kellogg School Of Management 1st Edition Tim Calkins by Tim Calkins, Alice Tybout, Philio Kotler 9780471690160, 0471690163 instant download after payment.

• The latest thinking on key branding concepts, including brand positioning and design
• Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio
• Techniques for building a brand-centered organization
• Insights from senior managers who have fought branding battles and won

This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.