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Key Marketing Metrics First Paul W Farris

Name: Key Marketing Metrics First Paul W Farris
SKU: BELL-2357394
Price: 31.00 USD
Availability: InStock
Rating: 4.7 (106 reviews)

SKU: BELL-2357394

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

106 reviews

Key Marketing Metrics First Paul W Farris instant download after payment.

Publisher: Financial Times/Prentice Hall

File Extension: PDF

File size: 9.07 MB

Pages: 353

Author: Paul W. Farris

ISBN: 9780273722038, 0273722034

Language: English

Year: 2009

Edition: First

Product desciption

Key Marketing Metrics First Paul W Farris by Paul W. Farris 9780273722038, 0273722034 instant download after payment.

Today's best marketers recognize the importance of metrics, measurement, & accountability. But few marketers recognize the extraordinary range of metrics now available for evaluating their strategies & tactics. In this book, four leading researchers systematically introduce today's most powerful marketing metrics.