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4.4
102 reviewsThis book studies the strategy and mechanism of leveraging innovation capability in China's SMEs by applying the theory of Total Innovation Management (TIM), which is the new paradigm of managing innovation in enterprises developed by the Research Center for "Innovation and Development" (shortly RCID) of Zhejiang University, China. According to Eric von Hippel, MIT, RCID is the Top 10 Innovation Management research institutes in the world.
Leverage Innovation Capability probes the strategy and mechanism of leverage the innovation capability in the firm, especially in China's SMEs. It analyzes how the SMEs utilize all the innovation elements in the firm, including Strategy innovation, Tech innovation, marketing innovation, organization innovation, culture innovation, innovation networking, learning and knowledge management, high involvement innovation, cooperation innovation, etc. to leverage innovation capability.
Readership: Academics, graduate students, professionals, general public interested in innovation management, China's reform.
