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Marketing 1st Edition Dhruv Grewal Michael Levy

  • SKU: BELL-2452782
Marketing 1st Edition Dhruv Grewal Michael Levy
$ 31.00 $ 45.00 (-31%)

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Marketing 1st Edition Dhruv Grewal Michael Levy instant download after payment.

Publisher: McGraw-Hill/Irwin
File Extension: PDF
File size: 42.88 MB
Pages: 639
Author: Dhruv Grewal, Michael Levy
ISBN: 9780073049021, 0073049026
Language: English
Year: 2008
Edition: 1

Product desciption

Marketing 1st Edition Dhruv Grewal Michael Levy by Dhruv Grewal, Michael Levy 9780073049021, 0073049026 instant download after payment.

Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics. .

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