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Marketing 4th Edition Dhruv Grewal Michael Levy

  • SKU: BELL-4648958
Marketing 4th Edition Dhruv Grewal Michael Levy
$ 31.00 $ 45.00 (-31%)

5.0

90 reviews

Marketing 4th Edition Dhruv Grewal Michael Levy instant download after payment.

Publisher: McGraw-Hill/Irwin
File Extension: PDF
File size: 92.69 MB
Pages: 773
Author: Dhruv Grewal, Michael Levy
ISBN: 9780078029004, 0078029007
Language: English
Year: 2014
Edition: 4

Product desciption

Marketing 4th Edition Dhruv Grewal Michael Levy by Dhruv Grewal, Michael Levy 9780078029004, 0078029007 instant download after payment.

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.
With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

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