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Marketing Communications 3rd Edition 3rd Joeri Van Den Bergh

Name: Marketing Communications 3rd Edition 3rd Joeri Van Den Bergh
SKU: BELL-2355336
Price: 31.00 USD
Availability: InStock
Rating: 5 (78 reviews)

SKU: BELL-2355336

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

78 reviews

Marketing Communications 3rd Edition 3rd Joeri Van Den Bergh instant download after payment.

Publisher: Ft Prenticehall

File Extension: PDF

File size: 7.76 MB

Pages: 629

Author: Joeri Van Den Bergh

ISBN: 9780273706939, 9781408212080, 0273706934, 1408212080

Language: English

Year: 2006

Edition: 3rd

Product desciption

Marketing Communications 3rd Edition 3rd Joeri Van Den Bergh by Joeri Van Den Bergh 9780273706939, 9781408212080, 0273706934, 1408212080 instant download after payment.

Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald's This book is designed to be of use to both undergraduate and postgraduate students of marketing communications.