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Marketing Communications Brands Experiences And Participation 6th Edition Chris Fill

Name: Marketing Communications Brands Experiences And Participation 6th Edition Chris Fill
SKU: BELL-10422578
Price: 31.00 USD
Availability: InStock
Rating: 5 (100 reviews)

SKU: BELL-10422578

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

100 reviews

Marketing Communications Brands Experiences And Participation 6th Edition Chris Fill instant download after payment.

Publisher: Pearson

File Extension: PDF

File size: 48.88 MB

Pages: 820

Author: Chris Fill

ISBN: 9780273770541, 9780273770671, 0273770543, 0273770675

Language: English

Year: 2013

Edition: 6th edition.

Product desciption

Marketing Communications Brands Experiences And Participation 6th Edition Chris Fill by Chris Fill 9780273770541, 9780273770671, 0273770543, 0273770675 instant download after payment.

Marketing Communications, 6th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level. The text is structured in six parts: the first two sections focus on what Marketing Communications is and how it works; Parts 3 and 4 look at the practical management and tools of Marketing Communications; and Part 5 covers its emerging relationships with the media. Finally part 6 covers its connection to special audiences.