Marketing Library And Information Services Ii A Global Outlook Dinesh K Gupta Editor Christie Koontz Editor Angels Massisimo Editor by Dinesh K. Gupta (editor); Christie Koontz (editor); Angels Massisimo (editor) 9783110281040, 311028104X instant download after payment.

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.