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Marketing Mistakes And Successes 11th Robert F Hartley

  • SKU: BELL-4574236
Marketing Mistakes And Successes 11th Robert F Hartley
$ 31.00 $ 45.00 (-31%)

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Marketing Mistakes And Successes 11th Robert F Hartley instant download after payment.

Publisher: Wiley
File Extension: PDF
File size: 4.23 MB
Pages: 416
Author: Robert F. Hartley
ISBN: 9780470169810, 0470169818
Language: English
Year: 2009
Edition: 11th

Product desciption

Marketing Mistakes And Successes 11th Robert F Hartley by Robert F. Hartley 9780470169810, 0470169818 instant download after payment.

This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today’s most prominent business players.  In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These real-life accounts are packed with practical tips, insider insights, and marketing advice.

As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing.

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